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So Sacred

Dance Collective

This project called for a blend of a typeface and mark that communicated fluidity. The client wanted to maintain simplicity with little to no colour that remained high contrast.

The final design includes a “Sacred Mountain” image with hand-brushed lettering.

The dance crew itself incorporates many different styles of dance however, none of it being classical in nature. Brush lettering exemplify freedom and spontaneity which mirror the values of So Sacred.