This concept centred around a natural, lively design for a Venezuelan food truck and catering services. The naming of the business was a part of the project and needed something to accomodate an audience based in England. “Nativo” is a word easily recognisable in both English and Spanish while attempting to remain authentic.
The brand attempts to introduce a cuisine of indigenous recipes (with multi-cultural influences) with eye-catching aesthetics. At first glance, Nativo would look like a unique experience utilising the classic vibrancy of Hispanic culture.
With the colours of the current Venezuelan flag and a logo mark based on indigenous tribal icons, the final concept blends the foundational elements and symbols of Venezuela.